As a fitness business owner, building credibility and trust with potential clients is key to growing your business. One way to establish professionalism and legitimacy is by using a professional email address.

While it may seem like a small detail, using a personal email address for business communication can actually harm your credibility. Here’s why:

1. A professional email address shows that you take your business seriously. It conveys a level of professionalism and attention to detail that can instill confidence in potential clients.

2. Using a personal email address can make you appear unprofessional and untrustworthy. It can give the impression that you’re not serious about your business or that you’re not invested in building a professional image.

3. A professional email address makes it easier for potential clients to find and remember you. By using your business name in your email address, you’re creating a brand identity that clients can associate with your business.

So, how can you create a professional email address for your fitness business?

First, choose a domain name that’s relevant to your business. For example, if your business is called “Fit Body Training,” your domain name could be fitbodytraining.com. You can then create email addresses using that domain name, such as [email protected] or [email protected].

Second, avoid using free email services like Gmail or Yahoo. While these services are convenient and easy to use, they don’t convey the same level of professionalism as a custom domain email address. We recommend the easiest thing to do is just get a G-Suite email address for $6/month. Super cheap and easy to set up.

Finally, make sure your email address is easy to remember and easy to spell. Avoid using complicated or obscure names that potential clients might have trouble remembering or typing correctly.

In conclusion, using a professional email address is a small but important step in building credibility and trust with potential clients. By creating a custom domain email address, you’re establishing a professional image for your business and making it easier for clients to find and remember you. So, take the time to create a professional email address for your fitness business – it’s a simple but effective way to grow your business and attract new clients.